Keep the customer satisfied – and business will thrive

The economic downturn means the customers aren’t just kings, they’re emperors.’ That was how Lyssa McGowan, a brand director at Sky Broadband, responded in Marketing Week to consumer research showing that companies are losing an alarming number of customers because of poor service and rewards. The magazine published in the spring the results of a global survey of more than 12,000 consumers in 32 countries conducted b
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